Social Media Performance & Analytics
Visual Storytelling for the Modern Game. Specialized in Gameday Graphics, Cinematic Video, and Performance-Focused Social Media Management.
Performance Highlights
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MC Softball
The Goal: Capture the raw emotion of the team’s NCAA Tournament selection.
The Execution: High-energy, "fly-on-the-wall" video cross-platform on IG and X.
The Impact: • 22,000+ Total Views • 600+ Likes & 30+ Comments •
Massive community engagement during peak news window.
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Brooke Fagan Announcement
The Goal: Formally announce a key coaching hire and generate excitement within the MC Softball community.
The Execution: A high-contrast announcement post designed for cross-platform distribution on Instagram and Facebook.
The Impact: • 430+ Total Combined Likes • 13 High-sentiment comments from fans and alumni.
Successfully established a positive digital introduction for the new coaching staff.
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Kevin Johns Appreciation Post
The Goal: Honor a departing coach while maintaining positive brand momentum during a staff transition.
The Execution: A multi-platform tribute highlighting professional milestones and community impact across IG and Facebook.
The Impact: • 41,800+ Total Combined Views • 580+ Total Likes & 18 Comments •
High organic reach among alumni and the broader MC athletic community.
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Memphis VB Dig Pink Series
The Goal: Increase program visibility and athlete engagement through a high-frequency, two-week serialized photo campaign.
The Execution: Coordination and distribution of premium photography assets across a 14-day schedule to maintain consistent brand "noise."
The Impact: • 20,000+ Cumulative Views
Sustained daily engagement growth over 14 days.
Established a high-end visual identity for the program's social channels.
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